Innova

We work to create the future in styrenic products, resins and processed plastics.

In the petrochemical area, we manufacture ethylbenzene (EB) and, from this substance, we obtain styrene monomer (SM), a core product in the economy and feedstock for the resin we manufacture: polystyrene (PS), in all its variations.

In the area of processed plastic products, we manufacture bioriented polypropylene (BOPP) films, polystyrene (PS) and polypropylene (PP) reels, and plastic caps for PET bottles for use with mineral water, juices, and soft drinks.

Where it all Started

The origins of Innova are to be found in Videolar, a manufacturer of blank and pre-recorded media carriers (VHS magnetic tapes, audio cassettes, floppy disks, pen drives, CDs, DVDs and Blu-Ray discs). Videolar was founded in Caxias do Sul (Rio Grande do Sul) in 1988, establishing itself as the largest media carrier manufacturer in the country, with a verticalized production system acknowledged as unique anywhere in the world, serving practically the entire national market, end-to-end.

The Company made a strategic move in 2002, changing from being the largest Brazilian consumer of polystyrene to becoming a resin manufacturer. Videolar built the first petrochemical plant in the Northern Region of the country, designed to supply materials for its own consumption of VHS and tape cartridges and supplying several factories within the Manaus Pole, including those in the segments of electronics cabinets, school supplies and hygiene items. The foundations had thus been laid for the petrochemical business, which then expanded into processed plastics manufacturing of bioriented polypropylene films (BOPP), polystyrene (PS) and polypropylene (PP) reels, and caps for PET bottles for use with mineral water, juices and soft drinks.

Timeline

1988
1988
TAILOR-MADE VIDEO TAPES: A SIMPLE IDEA, A HUGE OPPORTUNITY.

VHS tapes produced with a tape length just right for each film, with no waste of raw material: this is how Videolar was born in 1988, bringing to Brazil a concept capable of generating an enormous economy of scale and competitiveness.
This happens in the southern city of Caxias do Sul, no less than a thousand kilometers from São Paulo, the market epicenter and headquarters of practically all video distributors, from the North American majors to the independent ones.
In the small branch in the São Paulo capital, the activities of translation, subtitling, and mastering of films are carried out.

1989
1989
THE FACTORY IN THE INDUSTRIAL POLE OF MANAUS: PREPARING THE FUTURE.

Videolar transfers its VHS tape duplication laboratory to São Paulo. It also invites its main collaborators from Caxias do Sul.
In the same year, establishes its first factory in the Industrial Complex of Manaus: the foundations are laid for the industry that will write the history of home video in Brazil.
The Nipponic brand of blank VHS tapes is launched for the retail market.

1991
1991
DISTRIBUTION LOGISTICS: THE FIRST STEPS.

Videolar starts to handle all the VHS video tape distribution logistics for CIC Video, which brought together Paramount and Universal, two of the biggest North-American cinema studios.

1992
1992
AUDIO CASSETTES: THE BEGINNING MANUFACTURING AND RECORDING.

Videolar starts to manufacture and record audio cassettes.
The Nipponic brand of blank audio cassettes is launched to the retail segment.

1993
1993
THE ASSOCIATION WITH VAT.

Videolar is associated with Vídeo Áudio Tape do Amazonas S.A. (VAT).

1994
1994
THE AUDIO CD & CD-ROM RELEASE.

Videolar starts producing audio CD and CD ROM media carriers.

1995
1995
THE LAUNCH OF 3 ½ INCH FLOPPY DISKS.

Videolar starts manufacturing floppy disks in the 3 ½ inch format in Manaus.

1997
1997
ALPHAVILLE, SÃO PAULO: NEW HEART OF THE MARKET.

The construction of the new facilities in Alphaville, Barueri (SP) is completed, with 25,000 m² of built area, where Videolar will also make available physical space to host the video distributors’ offices.

1998
1998
USHERING THE DVD ERA IN THE COUNTRY.

Videolar starts manufacturing and replicating DVDs: a new era of growth and unprecedented complexity of operations, still manufacturing VHS.

2000
2000
THE LAUNCH OF CD-R: RECORDABLE OPTICAL MEDIA.

Videolar starts to manufacture the CD-R, writable optical media: enhancement of the technology in data storage.

2002
2002
POLYSTYRENE: THE LARGEST IMPORTER OF THE RESIN IN THE COUNTRY BECOMES A MANUFACTURER.

Videolar launches its polystyrene resin plant in the Manaus Industrial Complex, with an initial capacity of 120,000 tons/year.
The Company now manufactures the resin (previously imported), an essential feedstock for its media carrier boxes. Furthermore, polystyrene has a strong demand from several industry segments installed in the Manaus Industrial Complex, from the white goods to the electro-electronic line, including the office and hygiene materials segment, among many others.

2003
2003
THE LAUNCH OF DVD-R (RECORDABLE) AND CD-RW (REWRITABLE).

Videolar launches the new technologies in optical discs.
The administrative area implements the information technology system SAP-R3.
Investment continues in the Nipponic brand, reference in virgin media of all kinds.

2004
2004
DISTRIBUTION: THE LOGISTICS SAGA.

At the historical peak of the media carriers market, Videolar inaugurates in the Industrial Pole of Manaus a fully automatized distribution center with 12,500 m², named after the entrepreneur Michel Wojdyslawski and has capacity for 12 million finished products.
The Company is recognized as one of the thirty most entrepreneurial in the country by Exame magazine, in partnership with IBIE (Brazilian Institute of Intrapreneurship).

2005
2005
VIDEOLAR.COM: DEBUTING IN E-COMMERCE.

Videolar acquires the assets of Somlivre.com and begins direct online and telemarketing sales to the end consumer.
Videolar.com is born: in the first month, one million visitors and sales to seventeen countries.
In the same year, Videolar is elected the best company in the Plastics and Rubber Sector by the ranking As Melhores da Dinheiro, from the magazine Isto É Dinheiro. It also wins first place in Human Resources Management and Financial Management.

2006
2006
EMTEC: BRAND IN BLANK MEDIA CARRIERS.

Emtec blank media carriers are incorporated into Videolar’s portfolio.
The Videolar.com portal now serves customers worldwide.

2007
2007
QUADRUPLING THE PRODUCTION.

As a result of unremitting investments, Videolar reaches the milestone of 1.5 million blank media produced per day: four times the initial capacity, making the Company the largest manufacturer in Latin America.
Videolar joins a group of 500 companies in 40 countries united to fight piracy and defend intellectual property.
Obtains anti-piracy certification from Content Delivery and Storage Association (CDSA).

2008
2008
THE LAUNCH OF SD AND MICRO SD MEMORY CARDS.

The EMTEC brand starts expanding its product line with the launch of computer peripheral items, SD memory cards and Micro SD memory cards.

2009
2009
THE EXPANSION AND RECOGNITION OF THE NIPPONIC BRAND.

The Nipponic brand consolidates its market prestige and continues to expand its portfolio with the launch of mini DVD-R (recordable), SD memory cards and micro SD memory cards.

2010
2010
BLU-RAY: ONE MORE HORIZON.

Videolar begins Blu-Ray manufacturing and replication

2011
2011
PLASTIC CLOSURE CAPS: NEW BUSINESS.

A new factory is set up in Manaus to produce plastic closure caps for the country’s biggest brands of mineral water, juices and soft drinks.
The line of flash drives portfolio expands with exclusive models of Looney Tunes (Warner Bros.) cartoons, as well as mini flash drives.

2012
2012
THE MANUFACTURE OF BIORIENTED POLYPROPYLENE (BOPP) PLASTIC FILMS.

Videolar sets up a state-of-the-art plant in Manaus to manufacture plastic films made of bioriented polypropylene (BOPP), used by numerous industry segments, especially food packaging.
The Company terminates its e-commerce operations.
Transfers recorded media operations to the subsidiary AMZ Mídia Industrial S.A.

2013
2013
VIDEOLAR: 25 YEARS.

Videolar celebrates its twenty-five years with four industrial plants in Manaus and the commercial and administrative headquarters in Alphaville, Barueri (São Paulo), where customers have set up their offices.
Two thousand employees make up the Company’s staff.
In the same year, it terminates activities in the virgin media segment (CD-R, DVD-R, Blu-ray) under the harmful effects of under-priced imports.
A historical achievement: the beginning of Innova Petroquímica acquisition, in Triunfo (Rio Grande do Sul), a project that had been on the table since 1999.

2014
2014
THE ACQUISITION OF INNOVA PETROCHEMICAL.

Videolar ceases production of recorded media, under the strong influence of unfair competition from piracy.
The Administrative Council of Economic Defense (CADE) approves the acquisition of Innova S.A., a petrochemical company from Rio Grande do Sul bought from Petrobras, national reference in the business of styrene monomer (SM) and notable for its vocation to Research & Development.
Videolar and Innova manufacture polystyrene, respectively in Manaus and Triunfo (Rio Grande do Sul), at the two extremes of Brazil, with a unique strategic capacity to supply the country regionally.
This way, Videolar goes from an importer to a manufacturer of styrene monomer (SM).
The Company strongly renews its perspectives for the future, focused on the styrenic and plastics transformation businesses.

2015
2015
VIDEOLAR-INNOVA S/A: A SINGLE COMPANY.

Videolar formally incorporates Innova and is now called Videolar-Innova S/A.
Alca ranks first in the Chemicals and Petrochemicals sector, according to Exame magazine’s annual edition, Melhores & Maiores.
The Company ceases its manufacturing of plastic cases for media carriers.

2016
2016
EXPANDABLE POLYSTYRENE (EPS): A NEW INNOVA RESIN.

A new manufacturing line is deployed at Unit II, in Triunfo (RS) to produce expandable polystyrene (EPS), intended for a range of segments from the packaging industry to civil construction.
The inauguration of the new plant includes a factory tour event followed by a barbecue, gathering customers from all over Brazil, federal and state authorities, such as the Governor of the State of Rio Grande do Sul, José Ivo Sartori, and the Minister of Industry, Trade and Services, Marcos Antônio Pereira. Huge repercussion in the press.

2017
2017
VIDEOLAR MEMORIAL, MANAUS: OUR LEGACY.

The Company chooses the name Innova for its products and business and announces the duplication of its styrene monomer (SM) plant at Plant II, in Triunfo, RS, with an investment of R$ 600 million.
Construction work has started for yet another expandable polystyrene (EPS) plant, just one year after the product was launched.
In Plant I (Manaus, AM), the implementation of the third production line of bioriented polypropylene plastic films (BOPP) begins.
The Videolar Memorial is inaugurated at Plant I, the Company’s timeline created around an installation that reproduces the factory floor, with the machines that manufactured VHS tapes, audio cassettes, CDs, and DVDs, in addition to beautiful steel moulds for plastic injection.

2018
2018
30 YEARS OF INTENSIVE INVESTMENTS.

In 2018, the Company celebrates its 30th anniversary in the same style as always: investing intensively in the expansion of all production areas, with emphasis on the duplication of the styrene monomer (SM) plant in the Triunfo petrochemical plant (RS), raised to the new capacity of 420 thousand tons/year. The project mobilized more than R$ 600 million.
In the first half of 2018, the construction of another line for the production of expandable polystyrene resin (EPS) was completed, doubled to the capacity of 50,000 tons/year, just one year after the product was launched.
In the segment of plastic transformed products, more expansions: the third manufacturing line for bioriented polypropylene plastic films (BOPP), with technology capable of manufacturing varieties with up to five layers.
The Videolar Memorial is opened in Alphaville (Barueri, São Paulo), a huge and beautiful permanent exhibition that gathers Hollywood memorabilia, audiovisual equipment, and the Videolar timeline.

2019
2019
STYRENE MONOMER (SM) PLANT: CAPACITY DOUBLED TO 420 THOUSAND TONS/YEAR.

The doubling of the styrene monomer (SM) plant at the Triunfo petrochemical plant (RS) is completed, a R$ 600 million investment that increases the production capacity to 420 thousand tons/year.
At the petrochemical plant in Manaus (AM), ECO-PS® is launched: a 100% recyclable resin, with up to 30% post-consumption material in its composition and mechanical properties similar to those of a 100% virgin resin.
The selective collection for ECO-PS® is carried out through a social project in partnership with the Sustainable Amazon Foundation (FAS): generation of income and incentive to the circular economy.
At the plastic closures factory in Manaus, another industrial line is implemented for mineral waters, a fast-growing market.
The Videolar Memorial in Alphaville has its name changed to Memorial Tania Maris Vanin Parisotto, in honor of the Company’s co-founder.

2020
2020
COVID-19: CHALLENGES AND ACTION!

Innova has its industrial activity classified as essential to society during the COVID-19 pandemic and affirms the essential importance of plastic for the welfare of society.
The factory teams in Manaus (AM) and Triunfo (RS) are dimensioned to operate in a rotating system, strictly complying with the health safety protocols and thus being able to go through the first cycle of the initial phase of the pandemic.
The company also plays its role in social responsibility by leading the Disposables for Health campaign, in partnership with ten customers of polystyrene (PS) resin, manufacturers of disposable cups, plates, and cutlery: more than 27 million items are delivered to hospitals and assistance institutions from north to south of Brazil, in a matter of days.
Innova supports the book Project Memorabilia da Imagem & Som, an extensive work with photographic essays by Liz Vanin Parisotto, which illustrates the history of physical media carriers, documenting the inventions since the 19th century, in the world and in Brazil.

2021
2021
A CONSISTENT STEP TOWARDS ZERO CARBON.

The project for the Steam and Power Generation Plantwas concluded, built at the petrochemical plant in Triunfo (RS), with 30,000 kW of installed power.
Energy generated from a 100% renewable source: biomass from acacia wood, pine, eucalyptus, vegetable waste, rice husks, and leftovers from sawmills in the form of chips.
The biomass from forest residues replaces coal and oil. A great watershed and decisive step in Innova’s pragmatic sustainability agenda: the Company reaches the neutralization of 80% of its greenhouse gas emissions.
Innova’s Steam and Power Generation Plant is presented at the 26th United Nations Climate Change Conference (COP 26) as an example of sustainability.
The market reaches unprecedented levels of demand and Innova’s previous investments ensure stability for customers, industries all over the country and beyond, into the world.

2022
2022
INVESTMENTS IN TANKAGE

In 2022, the investments in the duplication of the tanking area provide more flexibility and security to the market.

Altogether, our ethylbenzene (EB) and styrene monomer (SM) storage capacity in all plants will reach 100,000 tons.

 

2023
2023
EXPANSION OF THE TANKING AREA: CONCLUDED.

Expansion of the tanking area at the Triunfo petrochemical plant (Rio Grande do Sul) is concluded, providing flexibility and security to the market. Together, the tankage capacity for ethylbenzene (EB) and styrene monomer (SM) in Innova’s plants reaches 100,000 tons.

This project culminates a cycle of intensive investments from previous years: R$ 457 million, between 2019 and 2021, for the expansion of the production capacity of the styrene monomer (SM), polystyrene (PS), expandable polystyrene (EPS), bioriented polypropylene (BOPP) plastic films lines and the implementation of the Steam and Power Generation Plant.

Mission

To be a leader in our business segment, by being trustworthy and developing strong ties with customers and employees, assuming a sustainable attitude towards the environment, and ensuring the returns for our shareholders.


Vision

Knowing how to listen, develop and deliver: there is always a clear need.

A leading Company offers solutions.


Values

Committed and transparent conduct;
The ability to adapt;

Totally focused on customer needs.



Industrial plants and headquarters

HEADQUARTERS

Built-up area: 27.817,35 m²; total area: 29,999 m² Av. Tamboré, 25 – Alphaville
06460-000 Alphaville Barueri São Paulo Brazil
Phone: +55 (11) 4197-7000

  • Sales and Administration

PLANT I: MANAUS (AMAZONAS)

Built-up area: 64.519 m²; total area: 289.314 m² Av. Torquato Tapajós, 5555 – Tarumã
69041-025 Manaus Amazonas Brazil
Phone: +55 (92) 3878-9000

  • Bioriented polypropylene plastic films (BOPP)
  • Polystyrene (PS) and polypropylene (PP) reels
  • Closure caps for PET mineral water, juices and soft drinks bottles

PLANT II: TRIUNFO (RIO GRANDE DO SUL)

Built-up area: 174,929 m²; total area: 242,000 m² BR 386, Km 419, P. Petroq. do Sul
95853-000  Triunfo Rio Grande do Sul Brazil
Phone: +55 (51) 3457-5800

  • Ethylbenzene (EB)
  • Styrene Monomer (SM)
  • Toluene
  • General Purpose Polystyrene (GPPS)
  • High Impact Polystyrene (HIPS)
  • Expandable Polystyrene (EPS)
  • PS-3D
  • Steam and Power Generation Plant
  • Styrenics Technology Center

PLANT IV: MANAUS (AMAZONAS)

Built-up area: 19.490,65 m²; total area: 70.278,76 m² Av. Abiurana, 1616 – Distrito Industrial
69075-010 Manaus Amazonas Brazil
Phone: +55 (92) 2101-7800

  • General Purpose Polystyrene (GPPS)
  • High Impact Polystyrene (HIPS)
  • ECO-PS®

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