We are Innova, a petrochemical, manufacturer of resins and processed plastics: products designed for quality of life and well being.
POLO, NOW INNOVA
June 1st, 2025
The acquisition of Polo Films by Videolar-Innova S/A has been completed, following approval without restrictions by the Administrative Council for Economic Defense (CADE, Case No. 08700.009869/2024-10).
The factory located in Montenegro (RS), where bioriented polypropylene (BOPP) is manufactured, will now be designated Innova, Plant III.
Administration and sales will now be based at the Company’s Central Office in Alphaville, Barueri, São Paulo.
The acquisition of this large industry is part of our strategy to position ourselves in the North and South, always close to our customers, investing in reliability and consistency.
In the petrochemical area, we manufacture the following styrenic products: ethylbenzene (EB), styrene monomer (SM), general purpose polystyrene (GPPS), high impact polystyrene (HIPS), expandable polystyrene (EPS), and the pioneering ECO-PS®, using up to 30% post-consumer material and PS-3D.
In the area of processed plastics, we manufacture bioriented polypropylene (BOPP) films, polystyrene (PS) and polypropylene (PP) reels, and plastic caps for PET bottles for use with mineral water, juices and soft drinks.
All these products are at the economy core and our plants are strategically located in Manaus (in the state of Amazonas) and Triunfo (in the state of Rio Grande do Sul), meaning we are always close to our customers, industries located from the north to the south of the country, and the rest of the world.
Our story comes from a time when image, sound, films, information, songs, needed a way to reach the public: media carriers.
Innova has its origin in Videolar, a manufacturer of blank and pre-recorded media (VHS, audio cassettes, floppy disks, CDs, DVDs, Blu-ray discs) reinvented as a petrochemical and processed plastics industry.
Until the last recorded media in 2022, it continues taking culture and leisure to the most remote corners of the country.