His vocation for business was awakened and started taking shape with a small store for installing sound equipment in automobiles, from which Lirio Parisotto moved into the segment of household appliances and electronics retail, working to ensure that, over the course of a decade, his Audiolar store established itself as the regional leader.

In 1988, at the peak of his commercial activity, he left retail and entered the industrial sector with the foundation of Videolar, a manufacturer of both virgin and pre-recorded physical media carriers: initially VHS video tapes, audio cassettes, and floppy disks, and later CDs, DVDs, and Blu-ray discs.

Over the course of this trajectory, Videolar also became the largest national consumer of polystyrene resin for its media cases and VHS tapes. Due to this demand, Parisotto decided to build the first petrochemical plant in the Northern Region and, through successive reinventions, led his company to what is today Innova, a manufacturer of products that are central to the economy, such as styrene monomer (SM), polystyrene (PS) and plastic processed products, such as bioriented polypropylene (BOPP) films,  polystyrene (PS) and polypropylene (PP) reels, as well as plastic caps for mineral water, juice and soft drinks bottles.

Innova is recognized as one of the largest companies in Brazil.

For over three decades, Kröger has been a C-Level leader in large national and multinational companies, notably in the petrochemicals area. This experience includes business restructurings, mergers and acquisitions, with the consolidation of different corporate cultures, cost reduction projects, optimization of resources, sales leverage, and improvement of results, as well as IPOs.

Kröger began his career in the financial area with the North American chemicals company Rohm and Hass, followed by Swiss company Asea Brown Boveri and then Coopers & Lybrand Auditors, as Senior Auditor.

He worked for the French multinational Rhodia for 23 years, operating as CFO and Market Relations Director, Sales Director and Operations Director, whilst also participating in the company’s IPO in Brazil. At the Italian group Mossi & Ghisolfi he was Sales & Marketing Director for South America, leading the business involving PET resin and its insertion in the circular economy. He was Superintendent Director at the Brazilian multinational Vicunha Têxtil, overseeing the operations of seven manufacturing plants. He was CEO and President with the Brazilian Unigel Group.

Reinaldo José Kröger is a Board Member of the Brazilian Chemical Industry Association (ABIQUIM)

He joined the Company in 1998, having performed leadership roles in all key areas: Sales, Marketing, Planning, Procurement, Information Technology, Manufacturing, Finance and Controlling. Rocha was elected a member of Innova’s Board of Directors in 2012 and is currently Chief Operations Officer for all Innova’s businesses. He worked at BASF for 8 years, mainly in the paints and coatings area.

He began his career at Innova as Financial Manager in October 2015, before also assuming the role of Controller., Lemos has been a member of the Board of Directors since November 2021, with responsibility for the areas of Finance, IT, Corporate Energy Management and Communications. He worked on the Fixed Income and Banking Treasury Desk of Banco do Estado de Santa Catarina S.A., and later as an Analyst and Investor Relationship Manager at Centrais Elétricas de Santa Catarina S.A. (CELESC).

Barg has been Innova´s Manufacturing Director since March 2020. He has been a professor on the Chemical Engineering Course at the Universidade Luterana do Brasil (ULBRA), a Process Engineer at Ultrafertil S/A, a Production Manager at Videolar S/A, Manufacturing Executive Manager at Vale Fertilizantes S/A, and General Production Manager at Yara Brasil.