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Administrative Council for Economic Defense (CADE) Approves the Acquisition of Polo Films by Innova

May 6th, 2025

We hereby announce the approval for the acquisition of Polo Films by Videolar-Innova S/A, without restrictions, by the Administrative Council for Economic Defense – CADE (Case No. 08700.009869/2024-10), as evidenced by the Certificate of Final Decision issued by the Agency as of May 6th, 2025.

Following this approval, the conditions agreed between both parties for the closing of the transaction will be evaluated, with conclusion expected by May 31, 2025.

We express our gratitude to CADE for its technical analysis, which confirms the broad competitiveness of the bioriented polypropylene film (BOPP) business.

Our thanks also extend to Geribá Investimentos, the teams at Pinheiro Guimarães Advogados, Caminati Bueno Advogados, Cescon, Barrieu, Flesch & Barreto Advogados, and the teams at Innova and Polo for their dedicated work on this transaction.

Logotipo Innova e Polo Films

In the petrochemical area, we manufacture the following styrenic products: ethylbenzene (EB), styrene monomer (SM), general purpose polystyrene (GPPS), high impact polystyrene (HIPS), expandable polystyrene (EPS), and the pioneering ECO-PS®, using up to 30% post-consumer material and PS-3D.

In the area of processed plastics, we manufacture bioriented polypropylene (BOPP) films, polystyrene (PS) and polypropylene (PP) reels, and plastic caps for PET bottles for use with mineral water, juices and soft drinks.

All these products are at the economy core and our plants are strategically located in Manaus (in the state of Amazonas) and Triunfo (in the state of Rio Grande do Sul), meaning we are always close to our customers, industries located from the north to the south of the country, and the rest of the world.

A Story of Reinventions

Our story comes from a time when image, sound, films, information, songs, needed a way to reach the public: media carriers.

Innova has its origin in Videolar, a manufacturer of blank and pre-recorded media (VHS, audio cassettes, floppy disks, CDs, DVDs, Blu-ray discs) reinvented as a petrochemical and processed plastics industry.

Until the last recorded media in 2022, it continues taking culture and leisure to the most remote corners of the country.

Check out the movie of this fascinating story.